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Zaheer Ahmad Lone                                                                            

                                 Chief Executive, City Embroiders (Pvt.) Ltd.

City Embroiders wasn't a dream neither an intention I can say. I just started it afer the end of my job period in Denmark. Soon I realized similar to a job, like an efficient worker who is benificial for his boss, same formula applies to your business where the customer becomes your boss. Developing a set of tools which should help us in our survival in such a severe condition present in this competitive market was though a tough job but we are out of the whirlpool now. We have not only developed that set of measures but also working on the lines for our ever growing customers and in results our business. City Embroiders now may rightly be called a set of tradition with in itself and every one working here is setting that !!